No Man’s Sky and The Death of Hype Culture

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I’m certain that I’m late to the party on this subject, but I do want to throw in my two cents on the broader pattern of the presence of “hype culture”. The recent release of “No Man’s Sky” helps to highlight a key problem with how consumers and media creators interact.

Hype culture is the result of the process of elevating the consumer’s expectations through tantalizing press releases, trailers, demos, or other forms of marketing and promotion that are meant to produce “buzz”. After the product is promoted, consumers begin to jump on the bandwagon in anticipation for release.

But does this expectation always match with reality? To that, we turn to the case study of No Man’s Sky. What happened with No Man’s Sky, and why did it turn out the way that it did?

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